What is Account-Based Marketing and is it Right for You?
Account-based marketing, also called ABM, is an approach that combines marketing with sales in order to bring about the best possible result. This works by using targeted accounts, which may or may not be previous/existing customers, and gathering as much information about the most important potential customers possible in order to make a sale and encourage a buying behavior.
Today’s consumers are a well-educated bunch. They know where to look for reviews that they’ll trust, find the latest promo codes, get free shipping, ignore promotional messaging with ease and more – all in the name of getting the best product or service for the best price from the best brand. This all done, of course, on their own terms – whether that’s asking questions on social media, switching from device to device, saving items in a shopping cart or signing up for free trials. (more…)
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