If 2015 was the year of anything, it was minimal Web design.

Fueled by smartphone usage, more companies took advantage of the previous year’s trend toward larger images, less text and collapsed navigation, which more easily adapts to different screen sizes. Building on 2014, however, some creative brands added subtle animation rather than static images, while keeping everything else on the page (copy, calls to action, etc.) minimal.

Below you’ll find seven sites opting for minimal designs, but their concepts are anything but simple as conversion paths, user experiences and more have been accounted for.

RETRO SHIRTZ

Subtle background keeps the site interesting, while the prominent call to action keeps users moving forward – with the great design giving users on all devices access to more navigation options in a streamlined way.

NEBRASKA WAREHOUSE

Compared to its competitors, Nebraska Warehouse’s homepage is clutter free and provides users immediate access to information.

EARTHWORKS HEALTH LLC

Greeting a user they don’t know, Earthworks Health’s homepage keeps everything very organized and simple thanks to a drop-down menu to sign in to the correct account and options to read more information.

OMAHA SHIRTS

Omaha Shirts’ destination looks simple but is a true case study in mobile websites done right. Omaha Shirts blends content and commerce, while using beautiful product imagery to showcase its offerings.

THE JUNCTION LLC

A visit to almost any retailer’s website will prove just how much they have going on – from product suggestions to blog categories. While The Junction LLC isn’t a retailer per say, it is selling direct to consumers. Its website does tow main things: promotes its various services and publishes content.

TABLE ROCK COMPANY

Attractive images, and a strong value proposition greet visitors on Table Rock’s website, which provides a sense of authority and online expertise – exactly what their prospective clients are looking for.

GOODFELLAS ENTERPRISES LLC

A new concept benefits from the trust indicators it offers on the homepage. The video it immediately provides complements the page, as it shows what the product can do more effectively than copy would – allowing Goodfellas Enterprises LLC to keep its site looking modern and simple.

Written by Omaha SEO Company offering SEO, Website Design, and Marketing.